Date: Thursday, June 25, 2026
Time: 2pm ET | 11am PT
Cost: Complimentary
Sponsored by:
The conversation around legal pricing has shifted and it isn’t coming back. Clients want predictability, transparency, and measurable value. But meeting those expectations isn’t just a client service issue.It’s an operational one.
Join this webcast for an honest conversation about what modern clients actually want, why the value attorneys deliver is measured in years of expertise, not minutes on a clock, and what it looks like when pricing ambition and billing execution are finally working together.
This session includes two perspectives that belong in the same room.The first explores how client expectations are reshaping pricing models—from fixed fees and alternative fee arrangements to value-based delivery—and what firms need to do to compete and win more work in this environment. The second addresses the operational reality underneath: that no pricing model works without accurate, timely effort data.
Register to attend this webcast to gain:
- A clear picture of how client pricing expectations have shifted
—and where mid-sized firms are most exposed - A framework for evaluating whether the firm’s current timekeeping infrastructure can support the pricing models it wants to offer
- Practical steps to close the gap between pricing ambition and billing execution
Don’t miss out on learning what that infrastructure looks like in practice and what to look for when evaluating whether your current systems can support where your pricing needs to go.
Speakers
Gwen Griggs | Co-Founder | ADVOS legal & ADVOS Pro
Gwen Griggs is a legal industry innovator transforming how law firms operate, price, and serve clients. As co-founder of ADVOS legal and ADVOS Pro, she helps firm owners modernize how they measure value — replacing the billable hour with metrics that matter to clients, teams, and owners. Her career spans Big Law and C-suite leadership roles, and the alternative model she built at ADVOS legal earned the firm recognition by GrowFL as a Florida Company to Watch. Through ADVOS Pro’s training, coaching, and community, she equips other firm owners to do the same. A frequent speaker on leadership, innovation, and alternative business and pricing models, Gwen is passionate about the world-changing impact of entrepreneurs — especially those leading law firms.
Nancy Jeng | Co-Founder | Billables AI
Nancy Jeng is the co-founder of Billables AI, an automated time-tracking and task intelligence platform for lawyers and professional service providers. She began her career in the professional services industry, spending a decade leading communications strategy at several national advertising agencies, where she led client service operations and experienced firsthand the inefficiencies of timekeeping. She later moved into tech, overseeing SMB content marketing at Google before leading consumer and creator product marketing at Pinterest, where she helped launch the company’s first monetization products. Her work today focuses on how AI can transform the operations of professional services firms.
Olivia Mockel | Chief Brand & Market Strategy Officer | SurePoint Technologies
Olivia Mockel von dem Bussche is a seasoned legal technology executive with a proven track record of driving innovation, transformation, and growth across the legal industry. As Chief Brand & Market Strategy Officer at SurePoint Technologies, she leads strategic initiatives that help mid-sized law firms modernize operations, improve profitability, and deliver greater client value. Her career includes leadership roles across leading legal tech companies, including CEO of PCLaw | Time Matters, President of ZenCase, and Vice President at LEAP Legal Software. Known for aligning technology with the real-world needs of law firms, Olivia combines legal insight with operational expertise to support meaningful, lasting change.
Can’t attend? Register here for an on-demand recording after the webcast.